Search Engine Optimization (SEO) Analyst

Careers

Job title:

The SEO Analyst is responsible for implementing SEO and social media campaigns for ValuePoint & Portfolios

Professional Skills & Qualifications

Min 3years experience in (Search Engine Marketing (SEM) and Search Engine Optimization (SEO), affiliate campaigns, Ad campaigns)
Proficiency in MS Excel, PowerPoint, and Word
Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool
Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc)
Experience working with CMS and building/administering content in CMS environments
Desired: Knowledge of HTML/CSS and website administrations
Any degree preferred

Key Functional Areas of Responsibility

Perform keyword research in coordination with VP & Portfolios objectives to optimize existing content and uncover new opportunities
Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific
Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting.
Help to create and support marketing content to socialize and use for social media purposes (e.g. videos briefs, customer case studies, blog posts, posts from analysts and customers)
Implement link building campaigns in coordination with SEO goals
Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals
Keep pace with SEO, search engine, social media and internet marketing industry trends and developments
Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals
Monitor and evaluate search results and search performance across the major search channels