The Value Point logo represents our growth and position in a space that it operates in. In a world filled with also-rans and with little to differentiate between them, we want to be a brand that dares to be visible. By standing out in a crowd, we explicitly express our ability and desire to take on leadership roles and the responsibilities that it brings along. We stake claim to be the leader in the pack.The color red represents strength, boldness and willingness to stand up and be counted. The linearity of the “dot” represents our growth in all spheres – increase in customer base, in product offerings, in turnover and in our team strength.The red dot among a sea of grey dots says we will because we can.